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Marketing & Media

9 hours ago

Social Media Schau: Episode 33 [GER]

What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.

Business Content

Social Media Schau: Hosts Verena Gründel and Nemo Tronnier

Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

10 hours ago

Agentic Advertising: Someone Has To Carry The Proof Gap

A DMEXCO column by Evgeny Popov on agentic advertising: AI agents can stay within budget and still spend too much, because the money moves before the proof arrives. Who carries that gap – and what would it take to price it?

Artificial Intelligence Advertising

Advertisers monitor an AI agent that allocates advertising budget across media channels.

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Marketing & Media Tech & Future of Web

02.11.2026

Your 6 Essential Digital Marketing Trends for 2027

An AI just recommended a product to your target group. But was it your product? In 2027, visibility in AI answers will play a role in determining revenue. Learn about this and five more key digital marketing trends in the DMEXCO 2026 trends report.

DMEXCO Marketing & Media

Verena Gründel (DMEXCO) and Dirk Freytag (BVDW) presented key digital marketing trends on the Center Stage at DMEXCO 2026.

Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

02.11.2026

How One TikTok Comment Earned Ricola 47 Million Views

A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.

DMEXCO Artificial Intelligence

Marketing & Media Business & Society

22.10.2026

Ecommerce Trends for 2027: The Key Insights from DMEXCO 2026

Who will decide what to buy tomorrow? Buying triggers increasingly stem from social feeds and AI assistants, while AI shopping agents handle some purchases entirely. Here we share six ecommerce trends from DMEXCO 2026 to get you excited for 2027.

DMEXCO E-Commerce